We are Jitin and Shilpa, two fussy parents who are deeply inspired by the family's Nutrition Conscience Keepers - MOMS . Moms make the best food –always Yummy and packed with Nutrition. We all know that moms are amazingly creative at sneaking in Nutrition in the most unexpected of places (dal in your rotis, vegetables in your idlis, fruits and nuts in your favourite treats - all to ensure that we get a tasty boost of nutrition). You’ve known, they have a knack of getting us all to eat better without compromising on taste. A mission they take very seriously! A mission we also take seriously with our Nutrition-First approach to developing delicious products, packed with nutrition, made with 100% natural ingredients, 0% chemical additives (No INS/E Nos.). So that every time you pick up a Jus'Amazin product you are certain that you've got yourself and your family some "Yummy, Clean Nutrition!"

To deliver on the promise of Yummy, Clean Nutrition we start by meticulously picking nutrient-rich, and 100% natural ingredients. Then we work with Nutritionists to ensure that these ingredients are used in the right proportions to deliver balanced nutrition. We firmly adhere to the principle that "Chemicals belong in the laboratory, not in our food." That's why, we do not add any chemical additives (INS / E-Nos.) such are preservatives, emulsifiers, flavourings, colourings etc.

We are accidental parent-preneurs. As parents, we faced the challenge of finding nutritious foods for our child, who is allergic to dairy and soya. A conundrum which forced us to study the ingredients in all foods, to ensure that it was safe for consumption. While, pouring over labels, breaking down often indecipherable ingredients – we discovered, that many packaged foods were extremely low on nutrition, and contained an addictive concoction of excess sugars, salts, preservatives and chemicals. But were still sold as being “healthy”! 

The journey towards finding suitable "nutritious" foods lead us to consulting nutritionists and doctors on the best and safe food options. The experts were very clear in their advice. For the healthy development of a child and also to avoid the early on-set of lifestyle disorders, food products must be rich in macro and micro-nutrients, without excessive amounts of sugars, salts, unhealthy fats and definitely without chemical additives(which are known to have a negative impact on overall gut health). A promise that many packaged food were failing to deliver on.This insight fuelled our determination to create a change by prioritising nutrition above all else. A journey which started with a jar of nut butter made in our kitchen, has grown to a vast portfolio of products including nut butters, gluten-free flours, superfoods, almond milk, roasted and baked snack foods, chocolates, dessert mixes and sauces and chutneys. All of which deliver on our promise of "yummy, clean nutrition" which is Mom Approved and Recommended by Nutritionists.

Our research on food allergies showed a high correlation between three food allergens-dairy, gluten and soy. Hence, all our products are free from these three allergens. Additionally, all our products are processed in a facility free from these allergens. Thus, making all our products suitable for people allergic to dairy, gluten and soy, or have lactose intolerance, gluten-sensitivity or celiac disease.

All our products are 100% Plant-Based making it suitable for those on a vegan or plant-based diet. 

We innovate to deliver products that make eating clean a joyous and seamless experience. Some of our most innovative products are the 30 Second Almond Milk (a World's first innovation), Gluten-Free Atta (that replaces regular whole wheat flour seamlessly), Choco(oat)late (oat milk chocolate with 70% less sugar when compared to traditional milk chocolates) and many, many more.