Who Are We?
We are Jitin and Shilpa, two fussy parents who are deeply inspired by the family's Nutrition Conscience Keepers - MOMS Icon. Moms make the best food – always Yummy and packed with Nutrition. We all know that moms are amazingly creative at sneaking in Nutrition in the most unexpected of places (dal in your rotis, vegetables in your idlis, fruits and nuts in your favourite treats - all to ensure that we get a tasty boost of nutrition). You’ve known, they have a knack of getting us all to eat better without compromising on taste. A mission they take very seriously! A mission we also take seriously with our Nutrition-First approach to developing delicious products Icon, packed with nutrition Icon, made with 100% natural ingredients Icon, and   0% chemical additives (No INS/E Nos.) Icon. So that every time you pick up a Jus'Amazin product you are certain that you've got yourself and your family some "Yummy, Clean Nutrition !"
The Promise of Yummy, Clean Nutrition!

To deliver on the promise of yummy, clean nutrition, we start by meticulously picking nutrient-rich and 100% natural ingredients. Then we work with nutritionists to ensure that these ingredients are used in the right proportions to deliver balanced nutrition.

We firmly adhere to the principle that "Chemicals belong in the laboratory, not in our food." That's why we do not add any chemical additives (INS / E-Nos.), such as preservatives, emulsifiers, flavourings, or colourings.

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We do this while ensuring that the final product is super delicious, in flavours loved by everyone in the family.

The Accidental Parent-preneurs!
We are accidental parent-preneurs. As parents, we faced the challenge of finding nutritious foods for our child, who is allergic to dairy dairy allergy icon and soya soya allergy icon. A conundrum which forced us to study the ingredients in all foods, to ensure that it was safe for consumption.
The journey towards finding suitable "nutritious" foods led us to consulting nutritionists and doctors on the best and safe food options. The experts were very clear in their advice. For the healthy development of a child and also to avoid the early on-set of lifestyle disorders, food products must be rich in macro and micro-nutrients nutrient icon, without excessive amounts of sugars, salts, unhealthy fats and definitely without chemical additives (which are known to have a negative impact on overall gut health).
This insight fueled our determination to create a change by prioritising nutrition above all else. A journey which started with a jar of nut butter made in our kitchen, has grown to a vast portfolio of products including nut butters, gluten-free flours, superfoods, almond milk, roasted and baked snack foods, chocolates, dessert mixes and sauces and chutneys. All of which deliver on our promise of "yummy, clean nutrition" which is Mom Approved and Recommended by Nutritionists.
We Understand Food Allergies!
Our research on food allergies showed a high correlation between three food allergens - dairy, gluten, and soy. Hence, all our products are free from these three allergens. Additionally, all our products are processed in a facility free from these allergens. Thus, making all our products suitable for people allergic to dairy, gluten, and soy, or have lactose intolerance, gluten-sensitivity, or celiac disease.
Dairy-Free Icon Gluten-Free Icon Soy-Free Icon
All our products are 100% Plant-Based, making it suitable for those on a vegan or plant-based diet.
Innovation is in our DNA !
We innovate to deliver products that make eating clean a joyous and seamless experience. Some of our most innovative products are the 30 Second Almond Milk (a World's first innovation), Gluten-Free Atta (that replaces regular whole wheat flour seamlessly), Choco(oat)late (oat milk chocolate with 70% less sugar when compared to traditional milk chocolates) and many, many more.
A Conscious Manufacturer Supporting the UN SDG Agenda
  • Clean Nutrition for long-term health of population
  • 65% Ingredients Certified Organic
  • Products Designed for Balanced Nutrition
  • 80% Ingredients locally sourced
  • 100% Plant-based products
  • 75% of future products will be millet based
  • Small batch production for better quality and reduce wastage
  • Controlled supplies to avoid stock dumping and reduce food wastage
  • Safe working environment and job security
  • 50% of workforce from economically disadvantaged backgrounds
  • 60% overall female workforce